MICHAEL KONIN

Managing Partner at elixir Health Branding

Michael brings over 25 years of health & wellness marketing experience to elixir Health Branding. After having spent the last 10 years developing and leading successful pharma brand campaigns across diverse consumer and professional categories, Michael decided to leave Madison Avenue and New York behind to bring his healthcare marketing, branding, and story-telling expertise direct to physicians and their patients. Michael’s focus is to help eHB physician partners and health & wellness businesses build great brands, connect with patients, and drive business through transformational ideas that combine creativity, strategy, and authenticity in unexpected ways.

When asked by HCPs what he sees on the healthcare landscape, Michael quotes the classic line uttered by Chief Martin Brody in the movie Jaws, “You’re gonna need a bigger boat.”

Michael lives outside of Philadelphia, with his wife and two dogs as “partial” empty nesters - with one daughter on her own and two still in college. “Retirement” – what’s that?